Um...morals?

So once in a while I check out a page called [H]otDeals for sales/specials/whatever on electronics. Apparently Toys 'R' Us is having a pretty good sale on Rock Band 2 for PS3 and Xbox to the tune of 109.99 ($80 off the normal price!). This forum is usually pretty good with people updating and confirming/denying said specials.

Well today a guy posted this:
"Buy one of the PS3 ones from TRU @ $109, then drive next door to Walmart and return it without receipt for $189. They'll likely give you a hard time (no receipt = in store credit, etc), but if you're nice enough about it and give a good enough story, you'll prevail. So, for a few minutes of your time, you'll spend just over a hundred bucks to get a two hundred dollar in-store credit for Walmart and a $25 gift card for TRU.

I suppose if you can get one store to price match the ad, you could then do the same thing by returning it to another store without receipt. You'll miss out on the $25 gift card, but will still profit $80 plus tax. Some stores like Walmart require your driver's license when returning big ticket items like that, but you could do it once or twice to different stores and make a couple hundred bucks if you're willing to push this far. Besides, if Walmart or whatever store is persistent and won't let you return the item, you could always take it back to TRU or whoever pricematched and get your money back with receipt and be out nothing but some time.

Not bad for 30 mins worth of effort!"

Apparently, he is not familiar with the concept of theft, which this clearly is. I get that some people want to "beat the system", but um, how hard is it to understand AND/OR care that you are cheating a company out of money that isn't yours?