You probably never heard about it - Monster Cable was in the process of suing Monster Mini Golf for trademark infringement, because you know, using the word Monster in your company name, even if it was say for paper clips, would inevitably confuse people when they were trying to buy the BEST A/V cables in the land! Monster could not have that. Anyway, it pissed a lot of people off, because seriously, wtf? Read this today:
Score one for the little guy.
Although it's clear that Monster still somehow thinks they were in the right for doing this:
"I will say that this is a landmark kind of situation, as public opinion wins over what is the right thing to do for trademark protection of a famous mark. We have made the decision that public opinion, and that of our valued customers is more important than the letter of the law that requires us to prevent the dilution of our mark risk losing it."
Wow.
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